Branding what your customers see — Tips

• Set the organisation name even when you have a logo — it is the sender name on ticket replies and the fallback anywhere an image can't be shown. • Pick the accent and stop: the hover shade, the tint and the button's text colour are all derived from it, correctly, every time. • Use a per-form accent for a one-off campaign page and leave the rest of the account alone. • A wide logo beats a square one — the header renders it at a fixed 44px height.