Branding what your customers see — Where the brand turns up

Everything a stranger can reach. On the web: the public form, your booking page and the manage-your-booking page behind it, the public help centre, and the chat widget. By email: the acknowledgement a form submitter gets with their answers echoed back, every booking confirmation, reminder, change and cancellation, the rating request after a ticket is closed, the transcript emailed at the end of a chat, and the replies your team sends. The emails wear the same brand the pages do — accent, page background, typeface and logo — so a confirmation and the page its button opens are the same colour rather than nearly. One brand, every anonymous surface, every workspace that has no brand of its own.