HIPAA and BAAs — Prohibited uses

For the avoidance of doubt, Business Associate will not: (a) sell PHI, or receive remuneration in exchange for PHI, within the meaning of 45 C.F.R. § 164.502(a)(5)(ii); (b) use or disclose PHI for marketing purposes; (c) use PHI to train, fine-tune or improve any artificial-intelligence or machine-learning model, whether Business Associate's own or a third party's; or (d) de-identify PHI or create limited data sets from it, except at Covered Entity's written direction.