Software that fits the business you actually run

Describe your business. Get the system that runs it.

Tables, links, views, reports, automations — designed from one sentence, in about a minute. Two sign-up fields stand between typing it and watching the real build.

or try
Two fields to sign up No card to start building Import what you already have
48live integrations
23field types
12ways to view work
APIscoped keys + JWT
Webhookssigned + retried
AND THIS IS WHERE IT LANDS

A workspace, not a spreadsheet with opinions.

Drawn, not screenshotted — the real thing is in the 3-minute film.

Northstar Operations
Sample workspace
OPERATIONS OVERVIEW Customer delivery
This quarter⌄
Active accounts 84 ↗ 12%
Onboarding 12 3 due this week
At-risk work 3 ↓ 4 this month
Connected schemaLive
Delivery velocity+18%
APRMAYJUN
AUTOMATIONClosed won → onboarding
Deal won + Create project Notify team Update board
ASK ROWFOLD

“Which new accounts need attention?”

3 accounts need attention. Acme Labs is the highest priority because onboarding has two blocked tasks.
Acme LabsOnboarding2 blocked tasks
FROM MESSY TO OPERATIONAL

Build it without a systems project.

Start with a sentence, a stack of spreadsheets, or a blank canvas. RowFold handles the structure without hiding it from you.

01
DESCRIBE

Tell RowFold how the work runs.

“We manage clients, projects, deliverables, retainers, and the people responsible for each milestone.”

It models the connections, not just the tables: rollups through whatever sits between, values pulled from links away, counts that count only what you meant.

Build a client operations workspace with linked projects, deliverables, retainers, and owners.

Build plan →
02
IMPORT

Drop in the files you already use.

CSV and Excel files are analyzed together so matching customers, projects, and IDs become real relationships.

Watch a spreadsheet become a table 1 min
03
REVIEW

See the system before it goes live.

Review tables, field types, and detected links. Adjust anything, then create the connected workspace in one step.

ONE CONNECTED OPERATING LAYER

Everything the operation needs to stay in sync.

Not another dashboard pasted over disconnected tools. RowFold keeps the data, workflow, reporting, and answers on the same relational foundation.

CONNECT THE WORK

Model the business as it actually works.

Relations, lookups, rollups, nested records, and a visual schema graph keep every customer, project, order, and owner in context. A value can come from several links away, and a total can count only what you mean — only the posted orders, only where the contact is in the US. Click any total to see the records behind it.

Money stays a property of the record too: columns can hold different currencies, totals convert at rates you supply, and every row keeps the currency it was written in.

  • Multi-hop
  • Filtered rollups
  • Auto-inverse
  • Nested records
  • Attachments
  • Addresses
  • Auto numbers
  • Private tables
  • Multi-currency
  • Rates you control
Watch a value come from three tables away 1½ min
SEE THE OPERATION

One reality, every useful angle.

One set of records, every useful angle: grid, board, gallery, calendar, tree, timeline, or a live map — one that can pin a record by an address stored on a related table, no helper column added. Size and pin columns, borrow one from a linked table, total a column over every matching row, keep scrolling instead of paging. Every view is bounded by something it can name — a list scrolls, a calendar loads the period on screen, a map follows the filter — so what you see never depends on what somebody else edited last. How you shape it saves to the view, so everyone opening it sees the same thing.

GridBoardGalleryCalendarTreeGanttMap
Watch one table wear seven shapes 1½ min
ANSWER THE QUESTION

The number, and what it left out.

Reports group, roll up across relations and chart — over a period you choose, compared against the one before it or the same one last year. Cross-tab down the side and along the top; filter the groups, not just the rows. Put them on a dashboard, then click a bar and every other tile follows it. Have one emailed to you weekly, or publish it to a link for someone with no login — with the columns frozen at the moment you publish.

  • Period + comparison
  • Cross-tabs
  • Group filters
  • Click to cross-filter
  • Scheduled by email
  • Public links
  • Drill to the records
Watch a number get interrogated 1½ min
MAKE WORK MOVE

Automations that touch reality.

Trigger on record changes or schedules. Update linked records, do safe arithmetic, send email, call webhooks, generate with AI, or run connector actions. A schedule runs on your workspace's clock, so “every day at 9am” means 9am where the work happens.

WHENStatus becomes “Ready”THENNotify Slack + create dispatch
Watch one do the work 1½ min
ASK — AND BUILD

It shows the working. Then it builds, with your approval.

Anyone can put a chatbot on a database. The hard part is knowing whether to believe it — so RowFold doesn't ask you to. Every figure in an answer is re-computed against your live data after the answer is written, and one click opens the receipt: each claim, the exact query replayed, and the real result it came back with.

Then keep going: describe the tables, records, views, reports, dashboards, or automations you want, and approve exactly what it proposes — nothing is created without your click.

  • Figures re-checked live
  • Every query inspectable
  • Record citations
  • Builds with approval
  • Reports from chat
  • Permission-aware
See every guarantee, and how to check it
Which accounts are at risk this month?

Three accounts need attention. Acme Labs has two overdue onboarding tasks and no activity in 12 days.

3 figures verified re-run against your live data — open it to see how
Acme Labs ↗Onboarding ↗Activity log ↗
IT REVIEWS ITSELF

The workspace tells you what it should have been.

Ask RowFold to look over a workspace and it reads the shape and the data, then says what would make it stronger: this text column is really dates, these eight repeated values want to be a pick list, these three columns were always a Contacts table. Every suggestion quotes the numbers behind it and shows what it would do to your records before you commit — usually nothing, because a type change rewrites no data. Apply in a click.

  • Reads your real data
  • Quotes its evidence
  • Previewed before applying
  • One-click apply
  • Extracts a table
  • Never repeats itself
See what it notices 1½ min
THE FRONT DOOR, IN YOUR NAME

Every way in lands in one thread.

A form filled in today, a chat on Tuesday, an email reply three weeks later — same customer, same record, one conversation in order. Wearing your brand, not ours.

TALK, DON'T FORM-FILL

A chat on your site. A ticket in your table.

One line of script and a chat bubble appears on your website, wearing your brand. Every conversation becomes a record in a table you chose, whole thread attached — and a reply you send from that record reaches the visitor in the chat, and by email too if they left an address. Visitors are told your real reply time before they type, then watch the ticket's own status move, in your words. Point it at a table of your own answers and the best questions never become tickets at all.

It arrives knowing where it came from — the page the visitor was standing on, plus whatever your site chose to attach: a plan, an order reference. Everything after the ? is dropped unless you ask for it, because plenty of real URLs carry a session token.

  • One line to install
  • Becomes a ticket
  • Reply time stated
  • Live status, your words
  • Answers from your tables
  • Knows the page
  • Starts switched off
ASK FOR IT

A form is just another view of the table.

Add a Form view and drag the questions into the order you want them asked — every row previews the real control the visitor gets. Ask a question only when an earlier answer calls for it; that condition is re-checked on our side at submit, not merely hidden in the browser.

  • Drag to reorder
  • Live preview
  • Per-question help
  • Conditional questions
  • File uploads
  • No account needed
MACHINES, TOO

A URL your own systems POST to.

Give a table an endpoint and every JSON POST to it becomes a record. The format is published, not reverse-engineered — the setup page renders the exact body for your own field names, curl command beside it — and it answers straight away: 201 with the new record's id, or a 400 naming each field it could not accept. Signatures optional, and a retried idempotency key never files twice.

  • Format published
  • 201 or a named 400
  • Optional signature
  • Safe retries
  • Same shape as the API
BOOK THE TIME

A page that shows when you are free.

Publish a booking page and people pick a slot without an account. It reads and writes the tables you already have, so a booking is an ordinary record from the moment it lands — same calendar, same automations — and whatever is already in the table counts as busy, so an appointment typed straight into the grid blocks the slot too. Confirmations and reminders go out by email or text, with a self-serve link to reschedule or cancel.

  • No account needed
  • Writes your tables
  • Rota as rows
  • Email or text
  • Self-serve reschedule
ANSWER IT

The record holds the whole conversation.

Reply from inside the record and the answer comes back to the same place: every message carries a reply address that routes onto that exact ticket. We never match on the subject line — “Re: Invoice” from two different customers is precisely how support tools end up showing one customer another's conversation.

  • One ordered thread
  • In and out together
  • Internal notes
  • Delivery state
  • Live on the record
IN YOUR NAME

Your customers should see your business, not our logo.

Set a logo, an accent, a page colour and a typeface once, and the form, its confirmation and the acknowledgement email all follow. Shades derive from your accent, the button label flips to black or white by WCAG contrast, and the wording — acknowledgements, replies, transcripts — is yours, with a live preview.

  • Logo + accent
  • Derived shades
  • Contrast-safe buttons
  • Editable email wording
  • Per-form overrides
  • Badge removable, free too
NOBODY MISSES IT

A queue nobody is told about is a queue nobody works.

Name the people who work the intake and they get an in-app notification, an email, and a place on the new record's watch list — so the replies and status changes that follow reach them too. Add an outside address for a shared inbox; a visitor who left an email gets a branded acknowledgement.

  • In-app + email
  • Auto-watch the record
  • External address
  • Submitter acknowledgement
ONE SENTENCE IN, A WORKING SYSTEM OUT

Real briefs. Real builds.

Each of these started as one typed sentence. The tables, views, report and dashboard listed are what RowFold's AI actually assembled — live, in about a minute. Start from one, or bring your own.

🏢PROPERTY MANAGEMENT

“I run a property management company with 40 buildings across three cities”

BuildingsUnitsTenantsMaintenance
  • ▦ 4 linked tables with a sample portfolio
  • ◫ Building map · maintenance board
  • Σ Open maintenance by priority
  • ▤ Morning overview dashboard
Build this
🪪RECRUITING AGENCY

“We're a small recruiting agency placing engineers at startups”

ClientsOpeningsCandidatesPlacements
  • ▦ 5 linked tables, interviews included
  • ◫ Candidate board · interview calendar
  • Σ Job openings by status
  • ▤ Recruiting pipeline overview
Build this
🥐WHOLESALE FOOD

“A wholesale bakery — orders, deliveries, and about 60 retail customers”

CustomersOrdersDeliveries
  • ▦ 4 tables, orders rolling up per customer
  • ◫ Customer map · order board · delivery calendar
  • Σ Orders by status
  • ▤ Morning-glance revenue dashboard
Build this
🏋️FITNESS STUDIO

“I run a boutique gym with personal trainers, class schedules, memberships and equipment maintenance”

TrainersClassesBookingsMembers
  • ▦ 5 tables, members linked to trainers
  • ◫ Member map · class board · booking calendar
  • Σ Trainers report
  • ▤ Active members, revenue, members by plan
Build this
FIELD SERVICE

“A field-service electrician team: jobs, quotes, parts, and invoices”

CustomersQuotesJobsInvoices
  • ▦ 5 tables — quote-to-invoice pipeline, parts included
  • ◫ Job map & calendar · quote board
  • Σ Customer activity report
  • ▤ Morning ops overview
Build this
🎪EVENTS & WEDDINGS

“We plan weddings and corporate events — venues, vendors, guest lists, and budgets”

EventsVenuesVendorsGuests
  • ▦ 5 tables, budget line items included
  • ◫ Venue map · event calendar · vendor board
  • Σ Events report
  • ▤ Morning-glance events overview
Build this
🔩WHOLESALE DISTRIBUTION MINI-ERP

“We wholesale electrical components — sales orders with line items, purchase orders to suppliers, and stock that tracks itself”

Sales OrdersLine ItemsProductsPurchase Orders
  • ▦ 5 tables — order-to-cash with line-item sub-records
  • Σ Stock that counts itself: purchased & sold rollups per SKU, reorder levels
  • ▦ Auto-numbered SOs & POs, each rolling up its own total
  • ▤ Morning-glance overview + product report
Build this
🏗️GENERAL CONTRACTOR JOB COSTING

“General contractor running commercial fit-outs — projects, phases, subcontractors, change orders, and invoices against budget”

ProjectsPhasesChange OrdersInvoices
  • ▦ 5 tables — phases and change orders hanging off each project
  • ◫ Project map · phase boards · change-order calendar
  • Σ Project financial health report
  • ▤ Company overview dashboard
Build this

Your business isn't here? That's the point — there's no template to wait for. Describe yours and watch it build.

The classic shapes come ready-filled too Sales CRM Inventory Client ops All templates
MEET YOUR EXISTING STACK

Bring 48 systems into the same graph.

Import data, keep selected systems in sync, and let automations take action through the tools your team already uses.

WHY ROWFOLD

When a base, sheet, or board starts acting like infrastructure.

Airtable, Smartsheet, Notion, and monday.com are strong at the jobs they were designed for. RowFold is for the point where operations need one relational model, not more links between separate surfaces.

A

Airtable

FLEXIBLE BASES

Choose it for: spreadsheet-familiar bases with linked records, lookups, rollups, interfaces, and a broad ecosystem.

ROWFOLD ADVANTAGE

The workspace graph is the product—not a diagram added later. Reports can travel forward or backward through multiple relationships, a formula can read a linked record's field directly with no lookup field built first, and nested records and filtered summaries stay attached to the operational record.

Switching? Import your base — linked records, attachments and all
S

Smartsheet

PROJECT SHEETS

Choose it for: familiar project plans, grid workflows, cross-sheet formulas, and portfolio-style reporting.

ROWFOLD ADVANTAGE

Customers, projects, orders, and owners are shared records instead of ranges referenced separately by each sheet. The same data can become a grid, board, calendar, tree, gantt, report, or dashboard.

N

Notion

DOCS + DATABASES

Choose it for: wikis and documents where every database row benefits from also being a flexible page.

ROWFOLD ADVANTAGE

RowFold is optimized for structured operations: deep reports, live KPIs, scheduled and conditional automations, audit history, and permissions that remain enforced through reports, search, and AI.

M

monday.com

BOARD-LED WORK

Choose it for: visual team workflows, connected boards, mirror columns, and dashboards assembled from board data.

ROWFOLD ADVANTAGE

One schema defines how every operational object relates. Automations can follow those relations to update linked records, and both reports and AI can reason across the same paths.

THE DIFFERENCE IN PRACTICE

RowFold answers questions that normally require another export, formula chain, or BI project.

“Which accounts are at risk?”

Traverse Company → Deals → Projects → Tasks, run the numbers, and cite the records.

Multi-hop reports + cited AI
“Can Sales share this with Finance?”

Hide sensitive fields so they remain invisible in lookups, reports, search, and AI.

Graph-aware field permissions
“What happens when stock ships?”

Follow the product relation, decrement inventory atomically, and stop the run before stock goes negative.

Linked-record automations
“Can we change the model later?”

Edit the visible schema, add a relation, and immediately use that path in views, reports, dashboards, and automations.

One operational graph

Competitor descriptions are based on public product documentation, reviewed July 2026: Airtable, Smartsheet, Notion, and monday.com.

YOUR DATA, GUARDED

Serious about security.

Your operations live here, so the protections aren't an add-on tier — every account gets all of them, from day one of the trial.

🗂

Folder-level access

Give someone a whole folder in one action — or hide it so completely that even its name is gone. Other tools isolate by splitting data into separate bases, which severs every relationship across the split. Folders isolate access and keep the links intact.

🔐

Two-factor authentication

Authenticator-app codes on top of your password, with one-time recovery codes for the day the phone goes missing.

🪪

Single sign-on, included

Sign in with Google or Microsoft on every account, not as an upgrade. Only provider-verified addresses are accepted — an unverified email can't open an account.

🛡️

Encrypted everywhere

TLS on every connection, encryption at rest on Microsoft Azure, and passwords stored only as salted, iterated hashes — never as text.

🕶️

Permissions down to the field

Per-table roles and per-field hiding, enforced on the server. A hidden field never leaves it — not in a grid, a report, an export, or an AI answer.

📜

A full audit trail

Every create, edit, and delete is recorded with who and when. Deleted records go to Trash and can be restored, relations intact.

AI with guardrails

The AI reads only what you can see, every change it proposes waits for your explicit confirmation, and automation drafts arrive switched off.

⚙️

Automation you can inspect

Runs go through a durable queue with retries, and every one leaves a history you can open — which step ran, what it changed, and why it stopped. Operational work shouldn't disappear into a black box.

🔑

Scoped API credentials

API clients hold scoped credentials and exchange them for short-lived access tokens; outbound webhooks are signed. A system you connect gets exactly the access you granted it, and no more.

SIMPLE PRICING

Everything you need to run it.

One product, one price: $29 a month per editor, the same whether you're one person or fifty. Read-only viewers are free and unlimited — you're charged for editors, never for records, tables, or relationships.

ENTERPRISE

Let's talk

For organisations arriving with requirements that sit outside the product — identity administration, security review, procurement, migration, or unusual scale.

  • Standard accounts are not a cut-down RowFold
  • You don't upgrade to reach the real product
Talk to us See full pricing →
STRAIGHT ANSWERS

Questions operations teams actually ask.

How does pricing work?

$29 a month per editor, from the first one — five editors is $145. Read-only viewers are free with no cap, every account gets the whole platform with no tier above it, and the trial is 30 days with no card. Full pricing →

Can I migrate from Airtable, Notion, or spreadsheets?

Yes. Upload multiple CSV files or Excel workbooks together. RowFold detects field types and cross-file relationships, lets you review the plan, and then creates or updates the workspace.

What can automations do?

Automations can react to record creation, updates, condition matches, deletion, or a schedule. Steps can update records—including linked records—create records, send email, call a webhook, generate with AI, or run supported connector actions.

Does RowFold have an API and webhooks?

Yes. The public REST API supports scoped API clients and short-lived JWT access tokens. Signed outbound webhooks are delivered through a durable queue with retry and delivery history.

How does AI use my workspace?

AI features work from the connected records you can access. Answers stream with record citations, and field permissions remain enforced across AI, search, reports, lookups, and rollups.

Is the AI limited in any way?

Every AI feature is on for everyone—there's no AI tier and nothing is held back for a higher plan. There is a fair-use volume: 500 AI actions per editor per month, pooled across the whole account, so five editors share 2,500 and one heavy user just draws from the pool. An action is one thing you asked for—a question, a build turn, a generated dashboard. Help search and suggestions don't count. Your trial is pooled the same way. If you ever run out, only the AI pauses; everything else keeps working.

Can we keep using our existing tools?

Yes. RowFold includes 48 connectors spanning CRM, accounting, support, commerce, storage, calendars, and collaboration. Each integration clearly states whether it supports import, sync, or actions.

Can we run support or intake out of RowFold?

Yes. Publish a form link, or give a table its own email address — either way a numbered record lands and your automations fire. The record holds the conversation: replies go out from inside it and come back to the same thread, internal notes are structurally incapable of being sent, and the people you named are watching. The rest of a help desk is there when you want it, each piece optional and per table: response-time promises with a live clock on every conversation, new tickets that assign themselves, a one-click "how did we do" rating once a ticket is finished, and your articles published as a branded help centre. How the support desk works →

Will my customers see RowFold's branding?

Only if you want them to. Set a logo, an accent, a page colour and a typeface once and every public surface uses them — the form, its confirmation, and the acknowledgement email. Button text picks black or white by WCAG contrast, and the “Made with RowFold” badge can be switched off on any account.

Can I always get my data back out?

Yes. CSV export works per table, and account settings include a full data export. Deletes are soft and recoverable from workspace trash.

YOUR OPERATION IS ALREADY CONNECTED

Your software should see it too.

Bring the files, sketch the workflow, or start from a template. RowFold turns it into a system your team can actually run.

Start free Book a 20-minute demo 30 days free · Full product · No credit card