Most software treats data as a list of disconnected rows. The result: AI that summarizes paragraphs, reports that stop at one hop, and dashboards nobody trusts. RowFold was started because relationships are how companies actually run — and the tooling underneath has never caught up.
RowFold started in late 2024, after the founders spent a decade watching teams duct-tape spreadsheets together to fake relational structure. The friction was always the same: a Companies sheet, a Deals sheet, a Tasks sheet — each updated by hand, never quite in sync, with reports that took someone a full afternoon to assemble.
The 2024 inflection wasn't AI itself — it was that AI made the cost of disconnected data obvious. A team's AI assistant can only be as smart as the model of the business it has access to. Spreadsheets give it nothing to reason about. We're building the layer AI deserves.
Four ideas we keep coming back to.
We resist adding shiny features that don't strengthen the underlying graph. The schema is the product. Everything else is interface on top of it.
If most users want it on, it's on. If something only makes sense in 5% of cases, it lives behind an explicit toggle. No dark patterns, no confusing menus.
Every paid customer is on a release we shipped in the last 60 days. We move fast on the surface and slow on the data model — the opposite of most products.
AI shouldn't be a feature surfaced everywhere. It should be a quiet capability that gets pulled into the moments where it matters. We hide our AI buttons behind real use cases.
Distributed across Portland, Brooklyn, London, and São Paulo. ~24 people, growing carefully.
A small group of investors who care about long-term software companies and treat us as builders, not optimizers.